SonKim Land to introduce the new corporate brand identity

Thursday, 13 August, 2020
Consistent with a sustainable business development strategy, after 27-year journey of efforts in the market and tremendous development, marked many imprints through high-end and luxury projects with international standards. SonKim Land has affirmed our position as one of the professional real estate developers in Vietnam.  
Starting from a Luxury Boutique developer, with a new brand identity, we now transform ourselves into a strong-build developer with many large-scale projects, diverse segments, continuing to deliver the ‘SonKim Land Signature' in each project or business line we did, create remarkable values. 
For our corporation to achieve its current position, SonKim Land always highlight three fundamental pillars of our brand: 
  • Heritage brings solidity to what we do. Our skills are the result of three generations of hard work, planning, and a deep understanding of the market. We are well established and well respected nationally and internationally. Our heritage makes us confident, reliable, visionary, and ultimately successful.    
  • Art demonstrates the signature of what we do. With a strong sense of style and aesthetics, we focus on the details of design and their impact on wellbeing, beyond simple functionality. What SonKim Land does must be, ultimately, aestheticism. 
  • The Heritage and Art values allow us to provide a modern, uplifting Lifestyle to those we serve. We innovate and set the trend for future living in Vietnam. We bring a promise of better living, through our strategic locations, smart technologies, tasteful choice of materials, innovative concepts plus dedicated property management.    
As a commitment to our partners and customers, besides continuing to maintain the fundamental pillars that contributed to the 'SonKim Land Signature', we decided to elevate our brand identity to prepare ourselves for bigger challenges on the next stage. 
Toward the success of the Top of Best companies to work for in Asia 2020 Award, SonKim Land will create favorable conditions for employees to engage and embrace all the employees to have them achieve their full potential; promote welfare policies and build talent retention policy to attract, retain and develop employees, aiming to create an inspiring workplace and contribute to employee's sustainable and successful career. 
We are here today, and we will be here tomorrow, because we are Different from the Ground Up! 

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