SonKim Land Shakes Hands With A Famous Food Brand ‘Pourcel Château’, Deploys A Chain Of Restaurants On Solid Real Estate Platform

Wednesday, 04 October, 2017

Ho Chi Minh city on October 9th, 2017 – Son Kim Land Corporation (SonKim Land) announced its partnership with F&B International brand ‘Pourcel Château’ (France) to launch a chain of food and café restaurants in the prime locations in Ho Chi Minh city.

SonKim Land is a successful and reputable real estate developer in the Vietnamese market, focusing on high-class and luxury projects such as Gateway Thao Dien, Serenity Sky Villas and The Nassim. Participating in F&B is a strategic advance of SonKim Land, supplementing its core business of hospitality and real estate with the aim at providing perfect and ultimate living experience to the customers in SonKim Land's projects. Currently, SonKim Land has 25 premises available for restaurants in the prime locations of Ho Chi Minh city, for example, Districts 1 and 3.

The partnership of SonKim Land and Pourcel Château reaches long-term and sustainable cooperation in order to bring about higher benefits to both parties and contribute to the development of the Vietnamese food industry.

Mr. Jacques Pourcel - President of Pourcel Château Company said: "We believe in the development of the food industry in Vietnam in the future. With talented chefs, who have been successful all over the world for many years, this time, we introduce our talents with the desire to bring to Vietnamese consumers the fine and high-class culinary experiences of France."

Mr. Nguyen Hoang Tuan – President of SonKim Land shared: "The Pourcel Brothers, Jacques and Laurent, have won three Michelin honorable stars in their chef's career, starting in the South of France in 1998. We are very delighted to cooperate with Pourcel Château, a prestigious partner with extensive experience and expertise in the field of restaurants in this project. It can be seen that many Michelin stars, after opening restaurants in Hong Kong and Singapore, have turned these countries into the destinations of famous culinary experiences."

As planned, SonKim Land and Pourcel Château will launch the first restaurants in the following locations:

  • Gastronomie restaurant specialized in French cuisine (converted from Au Manoir de Khai restaurant in the past and belonging to SonKim Land now)

  • Boulangerie-Patisserie bakery serving cakes, tea, coffee, snacks of French style

  • Bistro-Gastro-Bar restaurant specialized in traditional French cuisine with a new and youthful idea on the ground floor of Indochine Tower

  • Another restaurant in District 2 designed and operated similarly to the famous Terminal 1 restaurant in Montpellier, France with the style of Bistro-Gastro-Bar.

In addition, both parties will continue to develop plans to launch other restaurants in the near future, introducing to Vietnamese gourmets more new and very successful culinary concepts of Pourcel Château around the world.

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