SonKim Land ready to leapfrog through elevating brand identity
When a series of private real estate enterprises were established in the early 90s, in order to gain a foothold in the market, SonKim Land chose a different path with the “Luxury Boutique” model, also coined as “Limited Edition Residences”. Since the luxury segment still accounts for a relatively small market share, it is this unique strategy that has shaped SonKim Land’s identity and image in the Vietnamese real estate market.
SonKim Land’s development strategy was instrumental in achieving its current position. Preserving and promoting the fundamental pillars that have contributed to making a difference, SonKim Land always adheres to three core elements: Heritage, Art, and Lifestyle.
With the experience and skills accumulated throughout three generations of hard work, planning, and a deep understanding of the market, the Heritage element is a solid foundation that makes SonKim Land reliable, visionary, and more successful, as recognized by a series of prestigious local and international awards.
Possessing sophisticated style and aesthetics, highlighting design details to ensure the best living experience for customers, each project developed by SonKim Land has its own unique Art element.
Harmoniously combining Heritage and Art, SonKim Land creates a community with a modern Lifestyle, not only offering the best living or working experiences to all our customers but also helping to make a statement of their status.
After nearly three decades, SonKim Land developed a 7.6-hectare project at the core of the new international financial centre called The Metropole Thu Thiem, marking a step away from its Luxury Boutique strategy.
With a prime location, excellent connections to District 1 and the central business district, and unique design forming a lifestyle community, The Metropole Thu Thiem has drawn the attention of the market and exceeded expectations with all apartments being reserved right at the launching events of the first two phases.